Adele’s fourth studio album 30 came out on November 19, 2021. And just like that it broke records in sales and streams, becoming a huge milestone for the British talent as well as anyone aspiring to reach her level of success. 30 was a long way coming, with several years in the works. It was …
Read MoreMusic promotion is quite the buzzing market today. And with hundreds of indie artists joining the scene every week, the competition is becoming tougher. Music PR uses several most common tactics to deliver your music to the audience. Those include playlist promotion on platforms like Spotify, press promotion (getting story/coverage on your music in credible …
Read MoreMusic is one of the most competitive markets in the world. You certainly know that on Spotify alone, more than 40,000 tracks are distributed each day! Therefore, to stand out, you will have to market your music, build a solid audience, and give yourself visibility. This is called music marketing. And either you train yourself …
Read MoreMusic promotion agencies, or Music PR Firms create, manage and implement advertising and promotion campaigns for artists’ new music or events. They take care of public relations to maximize the exposure of an artist’s releases or tours. Many independent artists, finding these tasks time-consuming or not knowing exactly how to do it, choose to appeal …
Read MoreThe events sector has suffered from the pandemic. As a result, many concerts have been canceled or even postponed. Until today, the promotion of an artist is more and more challenging as the public is in a perpetual quest for novelty. It is therefore essential for musicians to develop a marketing strategy adapted to their …
Read MoreIt’s no secret Twitter is a great tool for publicity. 7 Best Music PR Firms More than 500 million Tweets are sent each day according to this very cool counter on Internet Live Stats. Most, if not all, tweets are sent by publicists trying to promote their products or embedding links to press releases. (Just …
Read MoreYou may be operating a one-person-business, but there are many resources and tools out there that aren’t just for the big guys anymore. Today we’re going to focus on the power behind press releases. Yes, that’s right; even small business’s can achieve phenomenal growth with the proper use of press releases. Online marketing and PR …
Read MoreMy first introduction to dealing with the media came while playing college athletics. Once a year the director of the sports information office would come to our team meeting with tips for dealing with the media. The No. 1 rule she told us: Nothing is ever off the record. Well, years have now passed since …
Read MoreWriters at top-tier publications get slammed with an average of 500 pitches per day. Are you one of the brands vying for press? If so, there’s a lot you can learn from these writers’ top pet peeves when it comes to pitching influencers. I. Make sure you read the author’s archives and pitch content that …
Read MoreIf you take your time and do your homework, you can absolutely get media coverage for your product or service without having to hire outside help. In fact you’ll probably end up doing a better job, if you dedicate yourself to it. As an entrepreneur, I firmly believe in the power of building relationships yourself …
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