It can be frustrating to read about other companies getting coverage for their me-too dating apps when you developed a cutting edge method for synthesizing DNA or effectively blocking cyber threats for corporations, and can’t get anyone to take notice. When I started Tactile Finance, a company that made software for banks to be able …
Read MoreMistake No. 1: “The company I work for, [redacted], is hoping to get nationally featured in an article on a prestigious and high-domain authority site such as Inc., Entrepreneur, Forbes, or Fortune.” Um… no. Reporters are storytellers. The most insulting thing you can do to any writer, at any level, is to send a pitch …
Read MoreIf your current efforts are failing to get your story told to a bigger audience, try these additional tips to stand out from the crowd. You likely already know that it is important to tell your company’s story and may even know how to tell your story effectively. But beyond blogging and writing press releases, …
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